Mobile Trends

It’s no great secret the extent that mobile phones have been integrated into our daily lives. What not always so obvious is how marketers can use that as an opportunity to advertise and spread their brand awareness. By knowing the facts, attentive marketers can have that proverbial leg up on the competition.

Text Messaging

      
  • Over $1 billion in global advertising in 2007; $16 billion by 2011 ($2.9 in the US)
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  • Over 3 billion phones in the world
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  • 86% of the US population (13 and up) own a mobile device
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  • 43% of mobile phone users send at least one text message a month
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  • 43% of texters (17% of total market) have received an SMS advertisement; 12% responded to the ad.

Mobile Advertisements

      
  • 89% of mobile adverts we’re read, 5% we’re forwarded to friends/families.
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  • 43% of Advertisements prompted brand recall, with significantly higher rates for campaigns that included monetary incentives
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  • 44% of consumers find mobile advertising very or fairly acceptable (21% find it fairly or very unacceptable)